I am Joe
This 90-second spot was created using the video testimonials of McCain supporters. In the waning weeks of the campaign, Joe the Plumber became a central and controversial figure in the campaign. He was a symbol of the workingman whose taxes were in danger of being raised by Barack Obama. The campaign held an online contest asking supporters to send in their own video explaining why they were Joe the Plumber. This ad was edited from those varied submissions. It earned high praise in the blogosphere and went viral, earning more than 300,000 views on YouTube.
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