
It’s the end of days for the standard 30-second ad as a campaign’s water carrier. But video isn’t resting at the last outpost on the campaign highway; in fact it’s just begun exploring new frontiers. And you’ll have to ask yourself: are you an outlaw?
If you’re willing to collaborate, adopt HD over film, and adapt to a reality where your campaign’s fortunes might rest more on a two minute Web video than a 30-second spot you’ve put 200K behind - then you might be an outlaw.
Outlaw Media is a boutique media consulting firm specializing in Web video but also capable of producing your broadcast advertising campaign. Whether you’re looking for a good script, strategic consulting or someone to shoot and edit your project, Outlaw Media will collaborate with you to achieve superior results.
No one understands the outlaw philosophy better than Justin Germany, the principal of Outlaw Media. Before founding Outlaw Media, Germany served the McCain campaign as their Director of Online Media. As a part of the media team known as Foxhole Productions, Germany, wrote, edited and produced hundreds of Web videos as well as broadcast advertising. New York Magazine named his Web ad, “The One”, as the most effective ad of the entire presidential race.
Named a Rising Star by Politics magazine, Germany previously worked on Bush-Cheney ’04 as the eCampaign videographer and editor. His cinéma vérité inspired work served as a nexus between digital documentary and political messaging that showcased the President on the campaign trail.
The New York Times took note of Germany’s editing and shooting style describing a movie he filmed and edited for the President’s rallies as, “the video stands out… edgy, unpresidential style, with grainy pictures, speeded-up-action and off kilter camera angles shouting out “You got a problem with this?” to anyone under 25.”
He holds a Master’s in Political Management from the George Washington University and received his Bachelor’s degree in Political Communication from Louisiana State University.
Outlaw Media would like to hear from you at jgerma3@gmail.com or 202-215-7687. You can also follow Justin Germany on Twitter. Address: 401 Holland Lane, Suite 1210. Alexandria, VA. 22314